Forcht Broadcasting is now Forcht Media in a rebrand that places the Kentucky, Indiana, and Illinois operator among an enlarging list of radio groups that have dropped or altered their names to reflect a broader focus beyond AM/FM, as digital advertising grows. The company says the new identity reflects its “evolution into a full-service media organization offering radio broadcasting, digital advertising, and creative services.” Forcht traces its roots to 1981, when Terry Forcht purchased WAIN-AM in Columbia, KY, and founded Key Broadcasting. Forcht Media President and CEO Neil Middleton said, “For nearly five decades, local businesses have trusted us to help them connect with their customers through radio. The transition to Forcht Media is more than a new name.