Magnum Media is expanding its western Wisconsin footprint, striking a deal to acquire four signals from Sparta-Tomah Broadcasting, including flagship country outlet Cow 97 (WCOW). Cow 97 is celebrating its 75th anniversary and has been named the Wisconsin Broadcasters Association’s Small Market Station of the Year seven times. Also included in the sale are ESPN Radio 1290 (WKLJ-AM), its FM translator, and 105.5 ESPN (WFBZ). Magnum Communications, which owns Magnum Media, operates six full-power AM stations, 14 full-power FM stations, and 18 FM translators across Wisconsin, eastern Minnesota, and northern Illinois. Magnum Communications’ Reid Magnum said, “In June, when my Dad was inducted into the Wisconsin Broadcasters Hall of Fame, he spoke in the video about WCOW being the very first radio station he was ever in at age 4.