Despite calls for business leaders to voice their support, they remain silent. Labelled lazy and entitled, Gen Z has pushed back with “quiet quitting”, “acting your wage”, and “bare minimum Mondays”. Gen Z is already one of the world’s most consequential consumer segments, both in spending power and cultural influence. In India alone, the Gen Z population, over 377 million, exceeds the entire population of the United States. Business leaders can speak in support of the governance reforms Gen Z is demanding, much as executives globally have done on issues like racial inequality and gun violence.