"Finest stills camera ever made" is not Japan's No.1 as this record-breaking full-frame mirrorless triumphs

['Kim Bunermann', 'News Editor', 'Layer Van-Ds .Vds-Author Font-Size Var --Text-Base', 'Font-Size Var --Vds-Author-Font-Size', 'Var --Text-Base', 'Line-Height Var --Text-Base--Line-Height', 'Line-Height Var --Vds-Author-Line-Height', 'Var --Text-Base--Line-Height', 'Letter-Spacing Var --Tracking-Normal', 'Letter-Spacing Var --Vds-Author-Letter-Spacing'] Latest from Digital Camera World 2026-08-05 11:45:19

The best-selling camera at Yodobashi in Japan is the Sony A7 V, a full-frame hybrid mirrorless, available for $2,898 / £2,799After reviewing the Hasselblad X2D II 100C, Digital Camera World called the 100MP medium-format marvel the "finest stills camera ever made." The Hasselblad X2D II 100C lands in third place. However, the Sony A7 V has often been hot on its heels, and the full-frame camera is available for a much lower price of $2,898 / £2,799. Hasselblad X2D II 100C4. Ironically, it first lost the No.1 spot in the second half of May 2026 – to the Hasselblad X2D II 100C.