This is the process on a desktop computer, but you can also set up Facebook DM automation on mobile. FAQ: DM automation What is DM automation? Some DM automation is free, including Instagram’s native FAQ automation and Facebook’s built-in auto-responses in Meta Business Suite. DM automation is the broader category that includes any automated direct message response, while a chatbot is a specific type of DM automation that uses AI or decision trees to carry on multi-turn conversations. Every chatbot is DM automation, but not every DM automation is a chatbot.