Picture: Getty Images/LWA/Dann TardifFor many new mothers, breastfeeding is both deeply rewarding and surprisingly challenging. This World Breastfeeding Week (1-7 August), healthcare professionals are encouraging families to remember that breastfeeding is not something mothers have to do alone. Start with a comfortable latchA good latch is one of the best ways to prevent nipple pain and help baby feed effectively. Whether returning to work, building a small freezer stash, or simply sharing feeding responsibilities, expressing milk can offer flexibility. Don’t forget hygieneAny equipment that comes into contact with breast milk should be cleaned thoroughly and sterilised according to manufacturer instructions.