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How Shanghai’s West Nanjing Road Became a Battleground for Luxury Mall Operators
['Denni Hu']
WWD
Shanghai’s West Nanjing Road, a high-traffic retail corridor that has attracted global attention, has become the latest battleground for China’s luxury mall operators, as two of the city’s most prominent players — Swire Properties’ HKRI Taikoo Hui and Hang Lung Properties’ Plaza 66 — battle for dominance.
Plaza 66, which opened in 2001 with the positioning “Home to Luxury,” has long been one of Shanghai’s premier luxury destinations.
In Shanghai, that second trend has a perfect example in HKRI Taikoo Hui.
In the first half of 2026, retail sales at HKRI Taikoo Hui surged 82.2 percent year-over-year, the strongest growth among Swire’s mainland China retail portfolio.
Dior is also said to be in discussion with Swire to launch a two-story flagship at the West Nanjing Road retail establishment, according to local media outlets.