Prosci’s research across 2,600 change practitioners found that projects with excellent change management meet or exceed their objectives at nearly twice the rate of those with poor change management. Pro tip: For a broader look at change management frameworks, see our overview of change management. How to Build a CRM Change Management PlanA CRM change management plan is the operational document that ties your rollout together. Where AI Supports CRM Change ManagementAI plays a practical, specific role in CRM change management. Putting CRM Change Management Into PracticeCRM change management best practices are only valuable if they get implemented.