At exactly the same time Apple was making Newton, its spin-off company General Magic was attempting to make a similar device. Or it would have done, but the planned Newton didn't stay that price for very long. In May 1990, he and others persuaded John Sculley to spin off that project into the separate General Magic. Working for General Magic from the start were Porat, Bill Atkinson and Andy Hertzfield. We thought Apple wasn't doing it and we heard about it from that speech.