As fleets adopt telematics, connected vehicles, AI, andelectrification, managing data is becoming a discipline of its own. Rather than expecting fleet managers to analyze multiple software platforms while overseeing day-to-day operations, some organizations are creating dedicatedfleet analytics roles to translate data into actionable decisions. In this edition of Automotive Fleet on the Move,Chris Brown speaks with Reed Jackson, fleet analyst for Dallas County, about how his newly created role supports the county's fleet strategy. Jackson discusses how telematics data is helping evaluate EV deployment, identify charging infrastructure needs, improve safety, and better understand vehicle utilization. He also explains why integrating data across fleet management systems will become increasingly important as AI tools mature and fleets look to make faster, more informed decisions.