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Hung Up On: Why Cold Calls Without Deep Property Data Are Killing Deals
['Angela Scott-Briggs']
TechBullion
The ask is open-ended, the caller demonstrates no knowledge of the property or the owner’s situation, and the result is predictable.
A property owner who financed an asset at 3.5% and faces refinancing in 2027 at projected rates of 6.5% or higher is in a materially different position than when they took out the original loan.
“Those types of signals are what we drive for off-market deals to get those kind of deals started,” Mosher says.
I can see notes which sometimes has a history of the property,” Mosher says.
The platform brings together property intelligence, ownership research, and comp data to help brokers generate qualified leads and move faster from prospecting to closed deals.