Spotify has crossed 300 million paying subscribers, a major new milestone for the audio subscription service as it competes with Apple Music. Apple hasn’t disclosed Apple Music subscriber numbers since crossing 60 million in 2019. That total spans Apple’s own services, including Apple Music, iCloud+, and Apple TV. Both Spotify and Apple Music have also become more expensive this year. Spotify raised its US Individual plan from $11.99 to $12.99 in January, while Apple Music increased its Individual plan from $10.99 to $11.99 last month.