Existing iPhones were not included, but it’s a certainty that the iPhone 18 Pro and Pro Max will cost more than last year’s predecessors. The Apple Upgrade leasing program reduces the monthly cost of getting your hands on a wide range of products, including iPhones. Many customers may end up being trapped in a never-ending cycle of Apple Upgrade leases. Dubbed EIP Flex 36, the company says it’s launching with 0% interest and zero upfront costs. It’s worth highlighting the two riders there: both zero upfront costs and 0% interest only apply to customers with good credit ratings.