Nor is this a result of longevity – US lifespans are four years below comparable countries such as Australia. The silver lining has now arrived, in Australia and elsewhere, in the backlash. And it’s not just gym bros and gals, morning walkers and cyclists in their athleisure, the signs are everywhere, and you will have noticed them in your daily life. Indeed, health and wellness are now achieving near sacred cow status, to the point of craziness. But the point of health is not to hit some abstract ideal of wellness, but to be able to live our life.