Fractional Shares Solve an Institutional ProblemRetail investors typically associate fractional shares with buying expensive companies such as Berkshire Hathaway, Nvidia or Amazon using relatively small amounts of capital. Fractional trading removes much of that friction by allowing advisors to purchase securities to exact dollar amounts, regardless of share price. Fractional shares allow smaller accounts to own proportionally accurate positions, reducing tracking error without significantly increasing operational complexity. Introducing separate applications or manual processes for fractional trading would reduce many of the operational benefits those platforms are designed to provide. For firms already using Orion Advisor Technology with Schwab custody, the transition required no additional integrations once the feature became available.