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Dallas parks could feature billboards as city looks for increased revenue
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Dallas Observer
On Monday, department staff briefed the City Council’s Parks, Trails and the Environment Committee on additional revenue opportunities within the system.
Park staff previously told the park board in May that the rollout would be limited to 10 to15 locations citywide.
Revenue from seven to 10 locations could generate up to $10 million per year, while a 30-year systemwide agreement could net the city roughly $300 million, staff said.
The park department is overseen by Jenkins, who himself reports to the park board.
Staff told the committee that the department would still be accountable financially to the council through the budgeting process.