Certain products were listed with specific endorsements based on their proven use in the war with Ukraine – like “tested in the SVO” or “SVO fighters’ choice.” But by attacking this company’s facilities, Ukraine is not just undermining Russia’s ability to wage war. Kerimov, together with the two brothers, had earlier decided to invest in the purchase of Russ Outdoor, which was one of Russia’s largest outdoor advertising operators. As a result, Gromov, through his acquaintances Kerimov and the Mirzoyans, also decided to invest in the purchase of Russ Outdoor. His son, Danila, then became deputy director of the Russ Outdoor group of companies.