The claim, made in the Asus ROG subreddit, suggests that an order for an Asus ROG Astral RTX 5090 BTF graphics card was cancelled and a refund issued. The purchaser, who made their order through Nvidia’s marketplace, was reportedly given the choice to pay the “new price” for the GPU or to lose out. The same GPU is now listed on Nvidia’s website for $4,929.99 before tax, an increase of $500 (or 11.28%). This follows reports last week of Nvidia price rises at major tech retailers in the United States, including at Best Buy and Amazon. As our GPU price index shows, this phenomenon isn’t restricted to the RTX 5090.