More than half (52.5%) also stated that the biggest challenge they face when buying gluten-free products is price.” Future foodsThe plant-based category remains one of the strongest performers within speciality diets, despite slower growth compared with the rapid expansion seen post-pandemic. Convenience retailers are also adapting their ranges to cater for speciality diets, particularly within food-to-go and snacking. Rather than compromise, consumers following speciality diets increasingly expect products that deliver on taste, texture and convenience. Looking ahead, manufacturers are expected to continue investing in speciality diets as consumer expectations around health, wellness and personalisation evolve.