‘OnlyMarms’ account offers family-friendly educational content about yellow-bellied marmots after federal grants fall through. By Sarah LinFacing the sudden cancellation of vital federal grants, UCLA researchers have turned to an unconventional digital platform to prevent a historic, decades-long mammal study from collapsing: OnlyFans. The cheekily titled “OnlyMarms” account features daily, family-friendly content centered on yellow-bellied marmots in the Colorado Rockies. A yellow-bellied marmot suns itself on a rock. However, the researchers remain hopeful that their furry content creators will generate enough online buzz to keep the crucial marmot research alive.