Movie collaborations with snack companies continue to be a big win for CPG companies, but snacks are perhaps the biggest beneficiaries of Hollywood-powered marketing campaigns. Some of the biggest movies and TV shows are collaborating with snack and chip companies, focusing on younger demographics. The Chips Ahoy collab featured a classic Chips Ahoy packaging straight out of the 1980s, highlighting the ‘80s nostalgia reflected in the sci-fi/horror show. Wickedly good TakisTakis and Wicked: For Good collaborated in November, releasing character-themed varieties of their hot and sweet snacks. Takis and Wicked: For Good collaborated in November.