Central to BellRing’s next phase of growth are new formats, new occasions and new channels – while improving the operational discipline needed to compete in an increasingly crowded market. BellRing is growing alongside the category, with consumption of Premier Protein RTD up 6% and Dymatize up 3% in the quarter over the same period last year. Lesson 1: Create new occasions, not just new SKUsBellRing earned its leadership position by making protein shakes more accessible, but executives argue the next step is making protein relevant in more moments. Historically, protein shakes have been concentrated in grocery and club stores or sold online, but Rode sees potential to appeal to on-the-go shoppers through expanded distribution in convenience stores. The company is planning double-digit price hikes on its Premier Shakes to offset inflationary pressures, including higher freight and protein costs.