Disney and TikTok have agreed a deal which will allow creators to use clips from Disney films, including its subsidiaries, in their videos. "Today, fans are celebrating our stories in entirely new ways," said Disney's chief marketing and brand officer Asad Ayaz, following the TikTok deal being announced. Fans like to use clips from films and TV shows in their videos, but without express permission, they would often be taken down due to copyright claims. Disney and TikTok said a jointly-run programme would boost some creators' videos and give them access to exclusive events. Disney launched its short form video platform Verts in the US in March, with plans to expand that further around the world.