As more consumers discover and buy products on social media platforms, the beauty sector is emerging as the clear winner of the social commerce boom. From visually led product demonstrations to user-generated content and authentic customer reviews, beauty brands have mastered the art of turning scrolling into sales. However, cut to today, and the beauty industry has become one of the biggest ecommerce success stories. The winning formula behind beauty’s ecommerce boomThe formula behind the sector’s ecommerce success is no secret. Ultimately, the success of the online beauty sector isn’t down to one tactic; it’s the result of marketing social commerce.