Rōti Modern Mediterranean launches franchise incentive program with first-year royalty waiverPhoto: RotiAugust 5, 2026Summarize with ChatGPT Grok Perplexity ClaudeRōti Modern Mediterranean is offering financial incentives to franchisees as it looks to accelerate development across the U.S. The incentive program is available to qualifying new and existing franchise partners who sign development agreements through Dec. 31, 2026. "We designed these incentives with one goal in mind: helping franchisees succeed faster," Sara Berthen, vice president of global franchise development at Edible Brands, said in the release. Founded in Chicago in 2006, Rōti was acquired by Edible Brands in 2025 and has since become part of the company's franchise growth strategy. Edible Brands said the incentive program supports Rōti's continued expansion as the company grows its presence in the Mediterranean fast-casual segment.