HTeaO names former Freddy's executive Brian Wise as CEOPhoto: HTeaOAugust 5, 2026Summarize with ChatGPT Grok Perplexity ClaudeIced tea franchise HTeaO has named Brian Wise as its chief executive officer as the company prepares for further national expansion. Wise previously served as chief operating officer at Freddy's Frozen Custard & Steakburgers, where he was part of a corporate leadership team that expanded the brand to nearly 600 restaurants. Wise brings nearly two decades of franchise experience to the role, including 15 years as a partner in one of Freddy's largest franchisee groups before joining its corporate team. I've been in the franchisees' shoes, so I understand the importance of a leadership team that listens. "Brian is exactly the leader HTeaO needs for its next chapter," Wayne Moore, managing partner of Crux Capital, said in the release.