In response to our current hiring economy — in which entry-level applicants vastly outnumber roles and applications are increasingly standardized with the use of AI — a new pillar of career advice has emerged: building your own, recognizable, “personal brand” is the most reliable way to stand out. However, fierce competition from within the attention economy makes it hard to get noticed and build a following today. Briah Taubman, the designer behind emerging New York label Briah Artemis, knows the power of social media visibility. On her personal Instagram, which is still public, Taubman is social — posting funny pictures and going out with friends. “I realized [not to post freely] on my brand account because people do care, people do judge.