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Disney Sells Out Super Bowl LXI Ad Inventory
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TheWrap
Getting your Trinity Audio player ready…Disney has sold out ad inventory for Super Bowl LXI, drawing 58 brands across 34 distinct categories, including financial services, candy, personal care.
Nine of those brands are advertising in the Super Bowl for the first time.
In addition to selling out ad inventory for the Super Bowl, brands are taking advantage of sponsorship opportunities, from innovative integrations and custom content across the NFL’s biggest moments and Super Bowl week to large-scale activations like ESPN Beach, a celebration of ESPN, ABC and a range of Disney brands on Santa Monica Pier.
During its third quarter earnings call, Disney executives touted streaming ad sales growth of 3% to $851 million and strong demand for its ad-supported Disney+ tier.
Sports ad revenue grew 5% to $1.2 billion due to higher ad impressions.