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Disney Looking to Launch Free Streaming Channels as CEO Josh D’Amaro Doubles Down on the Streaming Biz
['Cynthia Littleton']
Variety
Disney is looking to join the free streaming channel boom as newly named CEO Josh D’Amaro doubles down on streaming as one of two key pillars to drive future growth.
D’Amaro was vocal during the investor call on his views that streaming is the future for the company, along with the parks and experiences division.
And then finally, as a free offering could help us drive top of funnel Disney+ subscriber growth.
D’Amaro emphasized the importance of Disney+ as a “global touchpoint” for consumers that complements the data that Disney uniquely enjoys through its theme parks and cruise ships.
“The shift to a purely licensing model could sacrifice all of that strategic value,” D’Amaro said.