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Alpine aims for exclusivity, profit with six-model line-up
['Mick Chan']
Paul Tan's Automotive News
The French brand aims to be closer to Ferrari than to Porsche in terms of sales volume, according to Alpine CEO Philippe Krief, suggesting that it could sell around 15,000 vehicles a year.
We want to preserve the exclusivity and the profitability for our models,” Krief said.
The recent discontinuation of the second-generation A110 leaves the marque with the A290 hatchback and the A390 crossover in its line-up, both models based on Renault platforms, however Alpine will not be adding to its line-up in the next four to five years, said the Alpine CEO.
Earlier plans for a large SUV as the focus of the brand’s US market entry have been scrapped, according to the report.
While a large SUV model from the brand has not been ruled out, Krief said that there is currently no platform for such a model from the Renault Group.