Norton Motorcycles announces a landmark collaboration with Foster + Partners to create a new global retail concept, redefining how premium motorcycles are presented, experienced and sold. The new retail design philosophy allows customers to fully appreciate the craftsmanship, engineering and heritage embedded within every Norton model. Designed for Sales and GrowthThe unique retail concept has been developed with retail success and growth at its core. Norton Motorcycles’ Chief Creative Advisor, Gerry McGovern, said: “Motorcycles at their best are emotional, sculptural objects of desire. Norton Motorcycles has an unrivalled history in motorsport and the brand name is synonymous with Isle of Man TT racing.