In fact, Next’s total product full-price sales rose by 9.7% in Q2, landing £70m ahead of Next’s own expectations. As a result of its continued strong performance, the retailer has raised its full price sales growth guidance to 6.3% compared to 5.0% previously for the full year. “In the UK, Next’s full-price sales rose 2.8% in the quarter, driven by the online channel, which rose 5.0%, while retail store sales marginally fell 0.3%. In addition to a strong product offering, the UK performance was helped by the exceptionally hot weather pushing consumers to buy summer ranges. “Online international full price sales rose 36.9% in Q2, helped by pent-up demand in the Middle East after a more muted Q1.