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New Disney partnership with TikTok will bring more vertical videos to Disney+
['Staff Writer', 'Samantha Masunaga Is A Business Reporter For The Los Angeles Times', 'With A Focus On Hollywood Studios. She Also Writes The Weekly']
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Disney has announced a new partnership with TikTok that will give certain creators access to Disney assets to make videos that will appear both on the social media platform and Disney+.
Walt Disney Co. has announced a new partnership with TikTok that will lead to more creator-made vertical videos appearing on the Disney+ streaming app.
Those videos will be able to feature characters and stories from Disney brands such as Pixar, Star Wars, Marvel and FX.
The move comes as Disney looks to boost engagement and reduce churn on its streaming platform.
Ultimately, Disney Chief Executive Josh D’Amaro plans to make the app into the “digital centerpiece” of the company.