Sales started strong, with Mazda delivering roughly 54,700 CX-90s in 2024, the SUV's first full year on the market. Through July, CX-90 sales totaled 26,102 units, down 25 percent from the same period a year earlier. 2025 Mazda CX-70 PHEV Premium Plus Silver Rear View MazdaThe US numbers are important as the market represents more than half the sales for Mazda's large-platform vehicles. That's a tough proposition in a segment where value and practicality often matter more than added complexity, despite the Mazda SUV punching above its weight in premium-quality interiors. Guyton also revealed plans for a safety-focused marketing campaign, a strategy that could lean heavily on Mazda's strong performance in Insurance Institute for Highway Safety testing.