Recent activities at Sony Interactive Entertainment suggest that the company might be looking to expand its advertising business by monetizing PlayStation, which could potentially lead to an ad-oriented future. Sony's New Job Listings Hint at an Ad-Monetized Future for the PlayStation BrandClose Image via SonyImage via SonyImage via PlayStationA series of job listings appearing at Sony Interactive Entertainment hint at an accelerated expansion of PlayStation's advertising business. One job listing, for example, mentions "PlayStation's newly formed advertising organization," which has led to rumors about ad-supported services or in-game ads for PlayStation products. However, some experts believe that the timing of these job listings is significant. As a result, it remains to be seen how Sony plans to expand its PlayStation advertising business without frustrating its user base.