Some of the creator content will be featured on Disney’s own attempt to break into vertical video, its Disney+ Verts platform, which is currently available only in the US. The rise of short-form video and the resulting fan content means big entertainment companies have had to become more relaxed about the use of their intellectual property. Dawn Yang, the global head of entertainment at TikTok, said: “Creators are at the heart of everything we do at TikTok. “Together with Disney, we’re bringing the authentic creator expression of the TikTok community to Disney+, inviting audiences to experience the shared creativity that makes fandom so powerful.” Rivals season 2 became the biggest original premiere in the UK and Ireland on Disney+.