Obscure K-pop group Rescene seizes #1 chart spot following viral Japanese gyaru memeTOKYO (TR) – In a cutthroat K-pop industry dominated by multi-billion-won conglomerates, an obscure five-member girl group from a small-scale agency has pulled off a miraculous chart reversal, propelled by a viral video honoring Japanese gyaru culture, reports Fuji News Network (Aug. 4). Debuting in 2024, Rescene — consisting of four South Koreans and one Japanese member — languished in near-obscurity for years without a hit. That changed drastically in July 2026, when their two-year-old track “Love Attack” suddenly surged to number one on Melon, South Korea’s largest music streaming platform. Rescene’s unconventional path—building fan affinity through social media memes before getting their music heard—highlights a widening financial chasm in the modern K-pop industry. While Rescene’s viral triumph is being hailed as the “miracle of small idols,” industry watchers remain cynical.