Samsung may have generated higher revenue from increased Galaxy smartphone sales, but it suffered a loss in the second quarter of 2026. Now, the company is reportedly rethinking its Galaxy phone pricing strategy to return to profitability. Samsung may increase Galaxy phone prices further to protect profit marginsSamsung’s MX and Network business recently posted revenue of 33.2 trillion won in Q2 2026. As a result, Samsung needs to find new ways to restore profitability rather than depending only on higher sales volume. Now, the question is whether buyers will accept higher Galaxy prices.