Each year, major retailers Amazon, Hamleys and John Lewis share their predictions for the top toys set to dominate stockings everywhere at Christmas. So far, only John Lewis has revealed its list, but we’ll keep this page updated as more retailers announce theirs. Each year, John Lewis, Amazon and Hamleys compile lists of the toys they expect to be popular with kids for Christmas. So far, only John Lewis has unveiled its list, but we'll be compiling all the products on these brands' Top Toy 2025 lists as they're released. Head to the John Lewis Top Toys for Christmas 2025 list.