Atlas Financial (OTCMKTS:AFHIF – Get Free Report) and United Fire Group (NASDAQ:UFCS – Get Free Report) are both finance companies, but which is the superior business? Earnings & ValuationThis table compares Atlas Financial and United Fire Group”s gross revenue, earnings per share and valuation. Get Atlas Financial alerts:Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Atlas Financial N/A N/A N/A ($0.78) N/A United Fire Group $1.39 billion 0.99 $118.19 million $4.96 10.82Insider and Institutional OwnershipUnited Fire Group has higher revenue and earnings than Atlas Financial. Net Margins Return on Equity Return on Assets Atlas Financial N/A N/A N/A United Fire Group 9.57% 15.39% 3.73%Analyst RatingsThis is a breakdown of current ratings for Atlas Financial and United Fire Group, as provided by MarketBeat. Given Atlas Financial’s higher probable upside, equities research analysts plainly believe Atlas Financial is more favorable than United Fire Group.