“I am confident,” Epstein wrote on June 11, 2024, “the financial performance of the store will improve dramatically.” “I think they looked at their losses and said, ‘We obviously can’t continue to do this,’” he told Scene. The company concluded the Downtown Heinen’s would never, in its current form, be profitable at 9th and Euclid. But Downtown residents, as they told Scene time and again, know very well that Downtown needs a grocery store. Eighty-eight percent simply demand a new “full-service grocery store Downtown.”