One of the most popular brands of nicotine pouches, Zyn, got a boost from the Food and Drug Administration recently. Advocates of nicotine pouches emphasize their safety compared to cigarettes and other tobacco products that users burn. It is too soon to know if nicotine pouches raise the risk of oral cancer. He points out that Zyn and other nicotine pouches aren't approved smoking cessation tools, such as nicotine gum or patches. The same study found 4.4% of 12th-graders in 2025 reported using nicotine pouches within the past 30 days.