Presenting one of the most prestigious design awards in the world, the iF DESIGN AWARD celebrates the most important design achievements across product, packaging, communication, service design, architecture, interior architecture, user experience (UX), user interface (UI), and professional concept disciplines. With the launch of the iF Representative Office UK and the appointment of Brad Harper as UK Representative, iF Design highlights the importance of the United Kingdom as one of Europe’s most innovative and influential design markets. Uwe Cremering, CEO of iF Design, comments: ‘ The United Kingdom is one of the most important design hubs in the world. His experience, network, and passion for design will help strengthen the relationship between iF Design and the UK’s design community.’Within the British design industry, Harper is widely recognized as one of its most influential and respected figures. Brad Harper says: “For almost 75 years, the iF DESIGN AWARD has been one of the world’s most respected and influential marks of design excellence.