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PUMA Q2 2026 reflects reset measures and softer demand - Strong free cash flow - FY 2026 outlook confirmed
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WebWire | Recent Headlines
The DTC share for PUMA increased to 35.2% in Q2 2026, significantly up from 32.1% in Q2 2025.
From a product division perspective, Footwear sales declined by 11.7% (ca) to 935.6 million (Q2 2025: 1,061.1 million) in Q2 2026.
Apparel sales were down 4.3% (ca) to 552.1 million (Q2 2025: 579.2 million), reflecting softer demand in Core and Kids.
Correspondingly, EBIT improved from -109.1 million in Q2 2025 to -53.1 million in Q2 2026, resulting in an EBIT margin of -3.1% (Q2 2025: -5.8%).
Consequently, loss from continuing operations amounted to -72.8 million (Q2 2025: -247.1 million) and earnings per share from continuing operations came in at -0.49 (Q2 2025: -1.67).