Beauty (NYSE: ELF) stock rose 12% in July, according to data provided by S&P Global Market Intelligence. The mass cosmetics giant is still enjoying renewed market confidence as it laps last year's negative tariff impact and continues to demonstrate strength. has defined itself by its social mission and social media presence as well as its low prices. It's already generating for $113 million for e.l.f., and it has a long growth runway; it has only 20% international penetration but 74% international social followers. The company also recently announced the launch of a hair care line, on top of its cosmetics and skin care lines.