“We have a market with interest in GLP-1 medications alongside a broader appetite for healthier products, yet access remains narrow.” “What we’re seeing extends well beyond the people actually taking GLP-1 medications,” she says. “Ninety percent of surveyed GLP-1 users have actively done something to learn about diet, nutrition or exercise. At the same time, 91% of millennials taking GLP-1 medications say they want products to identify themselves clearly on pack. Also read →Around half of GLP-1 users have already changed how they plan, shop and cook.