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Disney, TikTok sign creator content-sharing deal
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Advanced Television
TikTok will offer their creators access to assets related to hundreds of films and series from Disney’s library of franchises and popular IP.
“The best storytellers are fans first,” said Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company.
Their creativity extends the life of films and shows into conversations that fans discover and share,” added Dawn Yang, Global Head of Entertainment, TikTok.
“Together with Disney, we’re bringing the authentic creator expression of the TikTok community to Disney+, inviting audiences to experience the shared creativity that makes fandom so powerful.”
Through the jointly-run Disney Creator Ambassador Programme, Disney and TikTok will enable creators to unlock special rewards and provide them with increased visibility, access to exclusive events and career development pathways.