Saudi Arabia’s Pilgrim Experience Program (PEP) has highlighted major gains in pilgrim services and global tourism rankings, with Makkah and Madinah securing places among the world’s leading visitor destinations in its 2025 annual report, Honor and Impact. The number of Umrah visitors has increased by 114 per cent since 2022. Pilgrim satisfaction also remained high during the year. Haj satisfaction reached 91 per cent, while Umrah satisfaction stood at 94 per cent, exceeding the targets set under Vision 2030. The number of qualified historical and cultural sites in Makkah and Madinah increased to 87, attracting more than 55 million visits during the year.