The latest activity, which launched on Monday, runs for three weeks across TV, YouTube and broadcast video-on-demand. It marks the third phase in a three-part 2026 campaign, following earlier activity in February and April. The campaign brings back the adverts’ existing theme, showing the different ways people eat Seriously Spreadable – from “Spooner” and “Scooper” to “Flipper” – and highlighting the brand’s broad everyday appeal. Héloïse Le Norcy-Trott, group marketing director at Lactalis UK & Ireland, said: “Seriously has built a clear leadership position within the category and this latest TV investment is designed to keep the brand front of mind, drive frequency and encourage more shoppers to choose Seriously Spreadable Cheddar.”