During the 16th edition of the Aneberries International Congress, held in Guadalajara, Mexico, at the end of July, David Magaña, Senior Analyst at Rabobank, dove deep into the current market dynamics shaping the global berry industry. Despite this, Magaña emphasized that the United States continues to rely increasingly on berry imports to supply its fresh produce market. For blueberries, raspberries, and blackberries, a significant portion of demand is met by imported fruit to maintain year-round availability. Berry market perspectivesAs blueberries continue to be the category with the highest growth in global consumption, the Rabobank specialist projected that Europe will gain prominence as an export destination toward the end of the decade. The Rabobank representative indicated that Mexican strawberries maintain solid demand, although they face anti-dumping investigations in the United States.